Horse Sport Ireland Roadshows “Marketing Your Equestrian Event”

Horse Sport Ireland (HSI) last night hosted its first information roadshow of 2018 based on the topic “Marketing Your Equestrian Event”. The roadshow was held in Tipperary’s Horse and Jockey Hotel and ran free of charge.

The speakers on the night included Finola Howard (Digital Marketing Expert), Jamie Macken (Deputy MD One Core – Sponsorship) and Eoin Conroy (Titan Experience – Customer Experience and Engagement). Attendees on the night found the roadshow to be informative and beneficial to equine businesses owners, show organisers, individual competition/livery yards and riders.

Lisa Rothwell who attended yesterday evenings roadshow said; “I found all of the speakers incredibly helpful, engaging and their knowledge invaluable and I can’t wait to put into practice what we were taught! I would highly recommend anyone looking to publicise their organisation/club/event and gain sponsorship to attend”.

The next information roadshow will take place in the Cavan Crystal Hotel, Co Cavan on March 27^th at 6.30pm. This event is free of charge and should not be missed by any equestrian enthusiast wanting to further improve and promote their equestrian business.

Elaine Hatton, HSI’s International Marketing Director said; “I am delighted with the first information roadshow. We are very fortunate to have three expert speakers on digital marketing, sponsorship and customer engagement. There is a huge amount to be learned from these speakers and I think that as an industry we have the raw materials needed to be the very best. We need to learn from the best on how we can promote our assets and businesses.”

If you are planning to attend the next information roadshow in Cavan this Tuesday 27^th March it is important that you register your interest here as spaces are limited. CLICK HERE to book your place.

Speakers Bios:
Finola Howard – Digital Marketing, How Great Marketing Works
Finola is founder and creator of How Great Marketing Works: An Accessible & Affordable Online Course that teaches businesses of all sizes how to build a marketing process that works for their business.  The perfect complement of strategy and action that leads to results. Listed as one of Ireland’s Top Women in Digital Marketing and her blog was one of the Top Ten Marketing Blogs in Ireland by Search Engine Journal.

Jamie Macken – Sponsorship, One Core
Jamie co-founded Livewire where he specialises in sponsorship strategy and media partnerships. A former Newstalk and RTÉ television producer, Jamie has produced a range of broadcast genres, including the 2010 FIFA World Cup. He currently advises sponsors such as AIB, Heineken, Three and Electric Ireland. He also works with Ireland’s leading rights holders including the Dublin International Film Festival, Horse Racing Ireland, Live Nation and RDS.

Eoin Conroy – Customer Experience and Engagement, Titan.
Co-founder and Director of Titan Experience, one of the leading business of Sports Industry Experts in Ireland and the UK, with a client base including Athletics Ireland, Cycling Ireland, Rock N Roll Running and many more.

L-R: Elaine Hatton, Finola Howard, Jamie Macken & Eoin Conroy

ENDS