FEI appoints The Sports Consultancy as global sales agent

6 November 2015, 11:49

The Federation Equestre Internationale has today announced the appointment of London-based The Sports Consultancy to handle its global sponsorship sales up to and including the FEI World Equestrian Games in 2018 in Bromont/Montreal, Canada.

The Sports Consultancy has worked for a number of years with the FEI on commercial projects, and secured this new agreement after a competitive tender earlier this year.

“With our partners, Longines, Furusiyya, Reem Acra and Ariat International, the FEI has already proven the benefits of being associated with equestrian sport”, said FEI President Ingmar De Vos. “We still have a lot of high profile FEI events and assets for which we believe we can attract new partners. We are looking forward to working with The Sports Consultancy again, this time to develop our partnership programs and to build relationships with premium brands.”

The Sports Consultancy’s Director of Rights Marketing Marc Hope said that the high interest and participation in equestrian sport in major economies around the world, combined with its distinct positioning and demographic was “incredibly appealing” for his company. “We are confident that our experience, use of data and understanding of the market will deliver significant results for the FEI and equestrian sport as a whole.”

The FEI has also announced that Ralph Straus (NED) has joined the organisation as Commercial Director.