International Marketing Symposium Hosted by Horse Sport Ireland

  • 21 February 2017, 15:47

Horse Sport Ireland is hosting an International Marketing Symposium on Thursday 9th March 2017. This event is aimed at equestrian industry professionals looking to grow their business and tap into the potential of international markets.

Horse Sport Ireland’s International Marketing Symposium will host an array of speakers from the international equine industry to discuss topics such as digital marketing, equestrian sports technology, event management, equine tourism, breeding for a specific market, marketing your products and reaching the global market.

Our speakers come from all sectors of the equine community and will be able to offer an exceptional insight to their specialised markets and give a take-home message to all participants.

Based on the theme, “Knowledge is Power”, you will learn how to move the industry forward through marketing and how to build a strong foundation for your business. These progressive techniques will help you to stay ahead of the global market and keep up to date with current trends.

**This event is a DAFM approved Knowledge Transfer Equine Event and HSI coaches will also be eligible for 1 CDP point*

Welcome Address: Elaine Hatton, International Marketing Director, Horse Sport Ireland

Master of Ceremonies: Brendan McArdle, The Irish Field

Session 1: Moving Our Industry Forward through Marketing.

Chair – Suzanne Campbell, Journalist for The Irish Times and Irish Independent and former producer at RTE.
Nina Barbour – President of Bolesworth International CSI4* and Liverpool International CSI4*, owner and competitor.
Diarmuid Byrne – Managing Director of EquiRatings.
Aisling Byrne – Managing Director of Journey Through Ireland and Showjumper.
Erin Gilmore – Senior Editor of and journalist.
Ben Hobday – British International event rider

**Fork Buffet Supper**

Session 2: Reaching the Global Market Place.

Chair – Barry O’Connor, Agent, Producer and Coach.
Jim Bolger – International Owner and Thoroughbred racehorse trainer.
Tim Bourke – Irish International event rider
Marion Hughes – International Showjumper, breeder, producer and Team Z7 rider.
Enda Carroll – Managing Director of Ashford Farm.
Koen Terryn – CEO and founder of Hippomundo

Event Details:

Where:                     The Hodson Bay Hotel, Athlone

When:                      Thursday, 9th March 2017

Ticket Price:            €45* (€59 including VAT and booking fee)

Book before 28th February to avail of a €10 early bird discount €35* (€46.03 including VAT and booking fee)

Discounts available for group bookings.
*(exclusive of taxes and charges)



1:45 pm Welcome Refreshments & Registration
2.15 pm

2.30pm – 4.15pm

Welcome Address: Elaine Hatton, Director of International Marketing, Horse Sport Ireland

Session 1: Moving Our Industry Forward through Marketing.

4.15pm-5.30pm Fork Buffet Supper
5.45pm – 7.30pm Session 2: Reaching the Global Market Place.


  • Tags: