erna
The two sales auctions attracted buyers from the UK,
America, Europe and beyond and highlighted the standard
of sport horse production in Ireland. Combined, the sales
generated approximately 3.2 million for Irish breeders and
producers.
horses and in 2015, an advertising deal was brokered with the
UK's most popular equestrian magazine
Irish sales dates, and to publicise the success of Irish horses in
international competition.
o cial partner at the Longines FEI European Eventing
Championships, held at Blair Castle. The IHG sponsored the
International Supporters Pavilion, had a dedicated televised
fence on the cross-country course and a branded fence in the
showjumping ring. An IHG trade stand was also in operation
at the event to publicise the services on o er from the IHG
and to promote the Irish Sport Horse Studbook as the world's
leading studbook for eventing horses.
Staying in the UK but moving to the disciplines of showing
and showjumping, the IHG was sponsor at the prestigious
2015. This show attracts in excess of 60,000 visitors annually
and more than 80 per cent of those are horse owners.
Highlighting the favourable message of buying in euro to the
English buyer was a key selling point at this show, in addition
to increasing awareness of the IHG brand.
fairs in China and Korea. The China Horse Fair was the first
stop on the tour, followed by a visit to Shanghai, where the
Chongming East Beach Equestrian Centre was built in March
2016. Following on from this, the IHG was represented at the
Korea Equine Industrial Association Symposium. Asia is a new
emerging market in the field of equestrianism and it is hoped
the IHG can be involved in supplying goods, services and
livestock to this developing market.
website services, aiming to connect both national and
international buyers with registered horse breeders and
producers. The IHG website attracted, on average, more than
8,000 users per month. Internationally, it was the most visited
by users in the UK, followed by the US and then Sweden.
There were 270 active sellers registered with the IHG.
Ireland presents Britain's Michael Whitaker with his trophy after
winning the Irish Horse Gateway international class at the Horse of
the Year Show in Birmingham.
was the first stop on the
tour, followed by a visit
to Shanghai and the
Chongming East Beach
Equestrian Centre.